2018

I created a brand identity for Ueberton

Role
Art Direction

Client
Ueberton

Client
Ueberton GmbH

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Before I created the look of Ueberton, I scanned the websites of their competition, the products they use and the companies they work with. All of them present themself in a bright appearance combined with unspectecular colors. That's why I chose the complete opposite. Vibrant yellow accents in a dark scene.

Making something out of nothing

Ueberton is a new company and I had the honor to create the brand identity from scratch. To define it's presence I designed a bold logo, chose a funky typeface with character and combined it with the intense yellow.

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Every page received its very own layout. First I created the layout in Sketch and afterwards I coded custom WordPress components to be used in the CMS.

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I added a thoughtful transition to the menu. It highlights where the user is navigating to and always resets to the current page, when no click occured.

Making things move

I added meaningful and unintrusive transitions. They not only look good, but also enhance the user experience in a way of providing context and a clear action.

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The appearance of the website is not compromising due to the screen size of a mobile device. It doesn't get boring when you hold it in your hand.

© 2019 Sven Finger